Real estate nirvana - BostonHerald.com

Real estate nirvana - BostonHerald.com

Well, look who finally educated themselves about the market. I have been talking since September about how the towns that make sense to buy in will continue to appreciate at a steady rate. Evaluate which elements of your home market will cause demand to stay strong and make your decisions accordingly. One thing I will make clear is this only applies to Brookline and a small number of similar communities. When you want to live in the Greater Boston region you have many choices. 2005 saw tremendous growth in every community. 2007 and 2008 will bring us growth in those select communities which have the most to offer. Buying decisions will now be made by quality of life factors, not pricing speculation.

I know what you're saying, but what do you mean?

There is so much talk these days about the real estate market, pricing changes and trends, and all things related to our most precious investment. What does it mean? What numbers should we pay attention to and what should we not worry about?

Statement 1: "The real estate market has dropped close to 20% nationally."

Response: There are areas of the country that are being hit very hard right now. Some of the largest losses are in Florida and California.

Statement 2: "The media has story after story about how bad the market is, how can it possibly be good?"

Response: Compared to the 3rd quarter of last year, our total number of condominiums sold increased 15.6%. The median prices increased 3.0%. The average days on market is down two days and the total inventory remaining on the market is down 18.9%. The single family sales numbers are far and away better than the condos. Please contact me if you want the full breakdown.

Comment: So, what does this mean?

Response: Buyers and sellers need to take a good hard look at the numbers. Right now we are in "stand-off" mode. Buyers are going to properties and saying "I'm not going to pay that price because the market is down." It is critical for buyers to take a good look at property simply for how it fits the lifestyle they want and then have their buyer's agent negotiate the proper price for it. Sellers, you need to make sure you are absolutely attuned to the sensitivity of the market right now and take your best shot pricing your property from the start. Long gone are the days of "we'll try this price for a few weeks and if it doesn't sell....." Price your property to sell immediately. The worst thing that can happen is people get into a bidding war over it. Doesn't sound so bad now, does it?

We'll wait to see what numbers October brings us tomorrow, but for now Happy Halloween and take a deep breath. The sky is not falling.

What Commission Do You Charge?

It is amazing how many conversations about real estate start with that question. It baffles me to this day that this is the one field in which people think they can make a decision simply by how much money the professional practitioner will "charge" them. It gets asked other ways, like "what's your fee" and "how much will it cost me" but at the end of the day, it speaks to a backward mentality.

Let's run through an exercise here: You get a big bonus at work this holiday season and you decide you want to buy a fancy new car. Let's say you spend $80,000 on that car. When it comes time for that first service are you going to go from random mechanic to mechanic and ask them what their rate is? You'll most likely take it to someone who you have heard has specific expertise with that model car, and you'll most likely pay a lot more than the random mechanic who would have done who-knows-what to your car.

An even better example is picking a place to eat dinner. Do you open the yellow pages, start at the A's and call asking "what's the price of food?" First, there are steaks and lobster which will be a whole lot more expensive than burgers and fish sticks. There will also be places which will give you $7 steak and I seriously doubt you would feel comfortable eating it. The simple "what's the price of food" question just makes NO sense. If you feel like a steak, you're going to the Capital Grille or Abe & Louie's.

So, what commission do I charge? It's impossible to know. I need to see what type of house or condo you have, and then we need to have a serious discussion about your pricing before we can determine how in-depth we need to get with your marketing campaign. From there, we build out a marketing calendar and we decide which types of floor plans and virtual tours you will need.

The one important thing to look at is the agent representing your sale does not get 5-6% of the sale of your house. All agents should be cooperating with buyer's agents. This usually takes half of the commission amount. Next, most agents split their commissions with their offices who pay for Globe and Boston Homes ads, certain Open House materials and other incidental costs. I will say, on average, I am looking at maybe 1.5% of the overall sale price of your house before I even start doing my own personal marketing efforts for your house (floor plans, fliers, post cards, catered broker tours, etc...). Remember, all of these things are paid up front whether your home sells or not. So yes, maybe there is someone out there willing to give you a "rebate" or "charge" you a lower commission, but I assure you the Globe isn't charging them less than me for advertising and the floor plans I pay for aren't offered to them for less money either. By hiring that agent for less money, I will ask you.....how much will that cost you?

Bringing Down the House

Judging from the site traffic today the front page of the Boston Herald is driving a lot of interest to the John Henry purchase of Frank McCourt's Brookline Estate. I will see what as-of-now unreported information I can dig up.

The thing to note is that it should not be too surprising that Mr. Henry plans to knock down a mult-million dollar estate. People of Henry's echelon who have worked so hard to get to that magnitude of success have earned the right to live as comfortably as they want to, and Brookline isn't exactly creating new buildable land anytime soon.

What should be very interesting is how the impending LDS Church debate will impact the zoning on Mr. Henry's plans. Can there be a double standard?

Stay tuned...